Name tag website thumbnail.png

Arctic Basecamp

 
 

Arctic Name Changer

 
 

No budget. Global stage. Melting Arctic. How do we get the world to pay attention?

With Rainn Wilson (yes, Dwight) as our ambassador, we made waves by renaming him Rainnfall Heat Wave Rising Sea Level Wilson, reaching over 530 million people globally. (Fun fact: he almost changed his name on his passport.)

Press: ABC News, Forbes, New York Post, Now This, People, NBC news, Yahoo News, The Hollywood Reporter + Many more


(Award grabs)

 
 
 
 

Case Study

 


Agency:
Moon Rabbit
My Role: Senior Art Director