How can we spread the word about Arctic melting at the UN Climate Change Conference without spending a dime? With the celebrity ambassador Rainn Wilson (yes, Dwight), we created buzz by renaming him Rainnfall Heat Wave Rising Sea Level Wilson, generating 530 million media impressions worldwide.

Awards: 2023 One Show Shortlist / 2023 New York Festivals Shortlist
Press: ABC News, Forbes, New York Post, Now This, People, NBC news, Yahoo News, The Hollywood Reporter + Many more