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Arctic Basecamp

 
 

Arctic Name Changer

 
 

No budget. Global stage. Melting Arctic. How do we get the world to pay attention?

Rainn Wilson (yes, Dwight) as our ambassador, we made waves by renaming him Rainnfall Heat Wave Rising Sea Level Wilson, reaching over 530 million people globally. (Fun fact: he almost changed his name on his passport.)

Press: ABC News, Forbes, New York Post, Now This, People, NBC news, Yahoo News, The Hollywood Reporter + Many more


Award grabs :

 
 
 
 

CASE STUDY ↘

 

WEBSITE LAUNCH ↘

SOCIAL REACTION ↘

RESULTS ↘

My Role: Senior Art Director