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#HopeStems

 
 

#hopestems

The U.S. faced many cases of opioid addiction, but understanding was limited. With the knowledge of opium poppy is a brain disease and not a weakness, we created a brain made out of 9,000+ flowers that let’s people to remove poppies with educational message. This event was held during Macy’s flower show at Herald Square, NYC.

 
 
 

Wave 1 (case study)

Wave 2 (case study)

Following the success of the Macy’s event, the project was expanded to Purdue University, a community significantly impacted by opioid-related tragedies.

 

Behind the scenes


Agency:
McCann
CCO: June Laffey
CD: Matt Sherring, Travis Borgess
My Role: Art Director