Miracle Whip asked for help to counter its worst competitor in the market, Mayo. So we decided to take our anti-mayonnaise stance a step further by changing the name of Mayo, Florida (yes, it’s a real place) to Miracle Whip, Florida.
Documentary
Social Contents
We created bunch of social content to promote a tangy Miracle Whip sauce. All shot in a studio and post-edited with stop motion within two weeks.
Agency: Vaynermedia CD: Michael Roma, James Marshall Spector My Role: Art Director
