The North Face

Free To Go

The North Face has always stood for exploration. We brought that spirit into Back to Campus by reframing the new school year as more than a routine. It became the start of a journey, inviting students to step into the unknown with curiosity and confidence.

Results:

The campaign turned a seasonal moment into a stronger brand and performance story, reaching 149% more unique users and driving 230% more impressions year over year. It also delivered a 57% lower PDV CPA than average.

Most people see cold as something to escape. The North Face sees it as an invitation to get outside. So we celebrated that shift in perspective, showing how the brand empowers people to embrace the cold, whether they're in the mountains or navigating the city.