The North Face

Free To Go

The North Face has always stood for exploration. For Back to Campus, we turned the new school year into the start of a journey, inspiring students to explore the unknown with curiosity and confidence.

Results: The campaign reached 149% more unique users and drove 230% more impressions year over year, with a 57% lower cost per product page view than average.

Warmth&Protection

Most people see cold as something to escape. The North Face sees it as an invitation to get outside. So we celebrated that shift in perspective, showing how the brand empowers people to embrace the cold, whether they're in the mountains or navigating the city.